Geographic Indication – Matrouh

The Project was funded by the European Union Joint Rural Development Programme along with the Italian Development Cooperation and co-applicant with the Desert Research Centre (DRC) of the Ministry of Agriculture and Land Reclamation (MALR), under the title “Good Agricultural Practices on Geographic Indication for Sustainable Production and Increased Marketing Competence to Enhance Rural Livelihood in Matrouh” that focused on Scale up Good Agricultural Practices on Geographical  Indication in the Governorate of Matrouh. The action concentrated its activities on three main agricultural products of Matrouh, which are Figs (Teen Sultani), Olives for oil (Zaitun Shemlaly), and Black table Grapes (Enab Eswed). The project was implemented in Matrouh and Barrani districts, targeting 10,000 rural population from 2018 to 2020.  

A Geographical Indication (GI) is a distinctive sign used to identify a product as originating in the territory of a particular country, region, or locality where its quality, reputation, and other characteristics are linked to its geographical origin. CEDARE registered the Geographical Indications (GI) for agricultural products for the first time in Egypt. The registered products are fig, grape, and olive oil grown in Matrouh governorate. 

Caption (Demo Farm field visit in Matrouh)

The project supported the value chain of these products by conducting capacity-building workshops for 200 farmers, starting from applying good agricultural practices (GAPs) to the three products in six demonstration farms, followed by harvesting, packaging, and setting up marketing strategies to improve the quality and value of Matrouh agricultural products and increase their marketing competence. In addition, participated in three international exhibitions in Egypt and Germany to showcase the Matrouh agricultural products.